Research! Research! Research!

Welcome back for the first installment of awesome information that will help you get hired!

Before you start cold calling art directors, negotiating prices, and finding out the ADs name, you need to figure out where your stuff will sell!! Take a good hard look at what you've got in your portfolio and then thumb through as many different magazines, bookshelves, advertising images, etc. and look at what they're buying!

Hopefully you'll hit on some that have work which you could see yourself doing.

If so, flip to the front of the publication (if it's another source write the company name) and jot down:

-the company that published it
-the AD's name
-the Editor's name


Once you've got all that info. simply go to the companies website, find out the office number (usually in the contact link at the bottom of the page), and find out as much as you can about the work that the AD/Editor (sometimes the editor is the AD) has done so that you know a little more about the person you're going to be talking to in the near future!


That's enough for this week. Come by next week and I'll talk a little more about prep work that should be done before calling an AD.